Too many brands treat social media like a billboard—pushing promos and forgetting the social part. Here’s what’s going wrong, and how to actually fix it.
Let’s get straight to it:
The BIGGEST mistake I see brands making on social media?
❗️They treat it like a billboard instead of a conversation.
You’ve seen it before:
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Endless promotional posts
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Zero replies to comments
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A tone that feels more like a corporate announcement than a real human
And here’s the problem with that 👇
Why This Approach Fails
Social media isn’t a digital flyer. It’s not a one-way street. And it’s definitely not meant to feel robotic.
Here’s what happens when brands get it wrong:
🚫 People tune you out.
🚫 Engagement tanks (and with it, your reach—thanks, algorithm).
🚫 You become forgettable.
In 2025, connection > content. If people don’t feel like they’re part of the conversation, they’ll scroll right past.
The Fix: Treat Social Media Like a Party 🎉
Imagine showing up to a party and only talking about yourself. Awkward, right?
The same rule applies online.
Here’s what you should be doing instead:
✅ Interact with your audience like they’re real people (because they are!)
✅ Reply to comments, DMs, and questions
✅ Share valuable, engaging, non-salesy content
When you focus on building a relationship, selling becomes easier. Because now? People actually like you.
Examples of Brands Getting It Right
If you want to win at social, try these:
💬 Ask fun, low-effort questions (think: “Would you rather?” or “Hot take?”)
💬 Jump into trending convos with personality
💬 Repost your customers, creators, and fans—give them the spotlight!
It’s not rocket science—it’s human behavior.
Let’s Talk About It👇
I want to hear from you.
What’s the worst social media mistake you’ve seen lately?
Drop it in the comments or DM me—I’m building a roundup of the best (aka worst).
Pro Tip: Every post should make people want to say something back. That’s how you build community—and drive results.
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