Stories I am proud to have been a part of...
2 weeks into the launch of myth marketing, TikTok asked me to come back! For over 2 hours, I was able to teach 500+ entrepreneurs and investors at The Startup Events in London in an exclusive TikTok Advertising Workshop.
With creative advice and strategy, Rice Water Store's talented owner sold out her amazing hair care products multiple times within months by ONLY advertising on TikTok. She stopped to sell for a bit to await more products and minor asjustments, then restarted with a much larger inventory that sold out AGAIN in 2 weeks. This was causing her to save a lot of her intended advertising budget, which she could save for future projects. The secret? We promoted real raving reviews through UGC and had a banging targeting strategy.
Croky Chips is one of those cases where they already had the perfect strategy right in front of them. It only takes one chaotic intern to change the social media game - proven with RyanAir, DuoLingo and, now too, Croky. Their paid advertising team wasn't even aware of their organic success. They were focused on promoting professional photography and videography, but it didn't appeal to their TikTok audience. Through pivoting away from the expensive (and boring) videos, their awareness and following skyrocketed. Trust trends for short term successes (and the gen Z intern)!
For Evolution, together with multiple local agencies from over over 16 markets, we created beautiful new landing pages, put multiple ads in bus shelters in Madrid, put together an event in the Netherlands and worked with influencers, created YouTube advertisements, etc. In the end, the applications increased 3 times the size of the previous period and the hiring quality improved by 45%.
Together with a dedicated team, I was able to help set up events, brainstorm on creative concepts for the BeNeLux and aid in the launch of Edgard & Cooper's vegan range! I loved working with influencers, since my day to day enTAILed (pun not intended) searching the internet for cute dogs and cats we could work with. I forged a relationship between their first artist-influencer, as well as their first few Belgian influencers over 1 million followers.
Questions? Concerns? Contact me at tessa@mythmarketing.eu