Social media isn’t just about likes, shares, and going viral—it’s a revenue-driving machine when used strategically. For funded startups and scale-ups, every marketing dollar needs to work harder. The key? A social media strategy that’s optimized for ROI. Here’s how to turn your social channels into high-performing assets that fuel real business growth.

In today’s digital-first world, social media isn’t just a nice-to-have—it’s a must. For funded startups and scale-ups, a strong online presence isn’t just about being seen; it’s about building credibility, creating connections, and driving long-term growth. Whether you’re a Series A startup, a fast-growing scale-up, or a tech-driven brand, here’s why social media should be your secret weapon.

Just like finding the right match on a dating app, creating the perfect Valentine’s Day ad requires strategy, timing, and a little bit of magic(al editing). And Valentine’s Day isn’t just for couples anymore — making it a prime opportunity for brands to capture hearts (and wallets) with targeted social media advertising across industries.

In the digital age, trust is currency. Social proof has transformed from casual recommendations to a full-blown marketing strategy.

As someone who spent over two years at TikTok, guiding businesses on their ad strategies and creatives, this year’s Trend Report hit home in so many ways. TikTok is doubling down on cultural relevance, inclusivity, and innovation, but (of course) I’ve got my takes.

Whether you’re launching a new product, expanding into a new market, or simply trying to stay relevant, success depends on more than just offering great products or services. It requires a well-defined creative concept that unifies and elevates your entire marketing strategy.